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As we continue to grow and bring more people into the business, it’s important we’re clear on what we stand for, and how we create an environment where we can all do our best work.

This isn’t about corporate slogans or box-ticking. It’s about having a simple set of guiding principles that help us make better decisions, support each other, and stay true to who we are as we look to the future of our business.

As a result, we developed our C.A.R.E.S. brand

Collaborative: We succeed together; across teams, disciplines and perspectives.
Accountable: We aim high, stay curious, and keep improving
Resilient: We adapt, bounce back, and grow stronger through challenge.
Empowering: We own our impact, uplift others and make it happen.
Stewardship: We protect what matters; for our people, our planet, our stakeholders and our future.

We have embedded these principles into our everyday by including them in our performance reviews, workplace culture and initiatives to ensure our team live the values authentically.

Diversity & Opportunity

We are committed to creating a diverse and inclusive workplace where everyone has the opportunity to thrive. Through inclusive leadership and recruitment practices, we are working to build a diverse workforce and create fair opportunities for future talent. Our partnership with North Ayrshire Council’s Equal Programme also helps to remove barriers to employment, supporting people facing physical, mental health and neurodivergent challenges. We are also proud to support the Armed Forces community through our Armed Forces Covenant Bronze Award.

Powering Futures

Booth Welsh is proud to partner with Powering Futures to invest in future talent and inspire the next generation of engineers. As part of the programme, our trained mentors support 147 pupils across Ayrshire, helping them build skills, confidence and awareness of future career opportunities. In 2025, we welcomed 200 pupils to our Head Office to showcase their ideas for a more sustainable future, giving young people the opportunity to engage directly with our industry and share their solutions.

Community Wealth Building

Booth Welsh is committed to supporting the long-term prosperity and resilience of the communities where we work. Through partnerships with industry, education and regional organisations, we champion locally anchored employment, skills development, innovation and opportunities that help keep value within the local economy. Through initiatives such as the Burns Project and our involvement in the Ambitious Ayrshire inquiry, we contribute our expertise, support local opportunities and help ensure Ayrshire’s strengths and ambitions are represented at a wider level.
We also engage in national and international discussions around the future of work, technology and sustainability, sharing our experience to help shape more inclusive and sustainable approaches to economic and industrial development.

Community Wealth Building

In 2024, we launched insights sessions for over 50 employees, elevating collaboration by understanding diverse working styles. Building on this, tailored EDI training for managers began in 2025, where we trained 20 leaders through workshops and an e-learning platform to embed inclusivity in recruitment, management, and decision making.
These initiatives not only enhance internal culture but also reinforce Booth Welsh’s commitment to building a diverse workforce that reflects and respects the communities we serve, setting a standard for societal equity and responsibility.