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As we continue to grow and bring more people into the business, it’s important we’re clear on what we stand for, and how we create an environment where we can all do our best work.

This isn’t about corporate slogans or box-ticking. It’s about having a simple set of guiding principles that help us make better decisions, support each other, and stay true to who we are as we look to the future of our business.

As a result, we developed our C.A.R.E.S. brand

Collaborative: We succeed together; across teams, disciplines and perspectives.
Accountable: We aim high, stay curious, and keep improving
Resilient: We adapt, bounce back, and grow stronger through challenge.
Empowering: We own our impact, uplift others and make it happen.
Stewardship: We protect what matters; for our people, our planet, our stakeholders and our future.

We have embedded these principles into our everyday by including them in our performance reviews, workplace culture and initiatives to ensure our team live the values authentically.

Equality, Diversity & Inclusion

In 2024, we launched insights sessions for over 50 employees, elevating collaboration by understanding diverse working styles. Building on this, tailored EDI training for managers began in 2025, where we trained 20 leaders through workshops and an e-learning platform to embed inclusivity in recruitment, management, and decision making.These initiatives not only enhance internal culture but also reinforce Booth Welsh’s commitment to building a diverse workforce that reflects and respects the communities we serve, setting a standard for societal equity and responsibility.